Make (Integromat): Complete Guide to the Visual Automation Platform
Make Integromat is one of the most is one of the most powerful visual workflow automation platforms available today. Unlike Zapier, which focuses on simplicity, Make is designed for flexibility and advanced control—allowing businesses to build highly customized workflows with minimal coding.
Known as the “glue for digital workflows,” Make is especially popular among startups, SMBs, and mid-market companies that want affordable automation with advanced features.
In this blog, we’ll explore everything you need to know about Make Integromat: what it is, how it works, its features, pricing, use cases, and how it compares with competitors.
What is Make (Integromat)?
Make is a visual automation tool that connects different apps and services into automated workflows, known as scenarios.
- Each scenario is a series of modules (representing apps, triggers, and actions).
- Example: A new order in Shopify → data pushed to Google Sheets → customer notified on Slack → invoice created in Xero.
Unlike simpler automation tools, Make supports complex workflows, including:
- Conditional logic
- Iterators and routers
- Data transformations
- API connections
👉 Make is often called “Zapier on steroids” because it gives more control to users who need advanced automation.
How Does Make Work?
Workflows in Make are called scenarios.
- Trigger Module – Starts the scenario (e.g., “New email in Gmail”).
- Action Modules – Tasks that follow (e.g., “Add to Airtable,” “Send Slack message”).
- Router – Splits workflow into different branches.
- Iterator – Processes arrays of data item by item.
- Error Handler – Deals with workflow failures gracefully.
👉 The visual editor makes workflows easy to build, while still allowing power users to design advanced automations that rival enterprise platforms.
Key Features of Make
- Visual Scenario Builder – Drag-and-drop canvas for designing workflows.
- 1,500+ App Integrations – From CRMs to databases to cloud services.
- Complex Logic – Routers, loops, error handlers, and filters.
- Data Transformation – Built-in tools for parsing, formatting, and transforming data.
- API Module – Call any API directly without extra coding.
- Scheduling – Run workflows on specific time intervals.
- Webhooks – Trigger workflows from external services instantly.
- Collaboration Tools – Multi-user support for teams.
- Templates – Hundreds of pre-built scenarios for common use cases.
Benefits of Make
- Affordable Pricing – More generous task limits compared to Zapier.
- Advanced Control – Ideal for developers and power users.
- Scalable – Handles complex, enterprise-level workflows.
- Data Transformation – Manipulate data mid-workflow without extra tools.
- Custom API Calls – Connect virtually any online service.
- Flexibility – Perfect balance between no-code simplicity and low-code power.
👉 Want better automation than your competitors? DecaSoft Solutions experts can design Make workflows tailored to your business needs.
Make Integromat Pricing
One reason businesses love Make Integromat is its affordable pricing model. See below :
- Free Plan – $0/month
- 1,000 operations/month
- 100MB data transfer
- Single user
- Core Plan – $9/month
- 10,000 operations/month
- 1GB data transfer
- Multi-step scenarios
- Pro Plan – $16/month
- 40,000 operations/month
- 20GB data transfer
- Advanced features
- Teams Plan – $29/month
- 150,000 operations/month
- 100GB data transfer
- Team collaboration features
- Enterprise Plan – Custom pricing
- Millions of operations
- Dedicated support and SLA
👉 Compared to Zapier, Make integromat gives more operations for a lower price, making it budget-friendly for scaling businesses.
Make vs Zapier vs n8n vs Workato
| Feature/Aspect | Make Integromat | Zapier | n8n | Workato |
|---|---|---|---|---|
| Ease of Use | Moderate | Very high | Moderate (developer-friendly) | High |
| Pricing | Affordable | Higher | Free/self-host | Enterprise-focused |
| Hosting | Cloud only | Cloud only | Cloud + Self-host | Cloud + Hybrid |
| Integrations | 1,500+ | 5,000+ | 350+ + APIs | 1,000+ |
| Customization | High | Limited | Very high | Very high |
| Best Fit | SMBs + mid-market | SMBs, marketers | Developers, privacy-conscious | Large enterprises |
Real-World Use Cases of Make
Marketing
- Automatically sync leads from Facebook Ads → HubSpot → Google Sheets.
- Schedule posts across social media from a single source.
- Track ad spend across multiple platforms into a master dashboard.
Sales
- Auto-create deals in Pipedrive when leads arrive from Typeform.
- Notify sales reps in Slack when deals are updated.
- Update Google Sheets with CRM changes in real time.
IT & Operations
- Sync databases between MySQL and Airtable.
- Monitor API uptime and alert IT teams instantly.
- Automate employee account provisioning.
Finance & HR
- Create invoices in Xero from Shopify orders.
- Automate payroll exports from HR tools.
- Send compliance alerts automatically.
Challenges of Make
- Learning Curve – More complex than Zapier; beginners may struggle.
- Cloud Only – No self-hosting option (unlike n8n).
- Integration Gaps – Fewer app integrations compared to Zapier.
- Heavy Workflows – Can become resource-intensive for very large automations.
Future of Make
As SMBs continue to demand affordable, powerful automation, Make integromat is positioned to grow as a top choice for mid-market businesses. By 2030, Make is expected to:
- Expand integrations closer to Zapier’s app count.
- Offer AI-driven automation suggestions.
- Provide deeper enterprise-grade security.
- Become a bridge between SMB automation and enterprise orchestration.
Final Thoughts
Make Integromat is one of the best platforms for businesses that need powerful, affordable, and flexible automation. It provides more advanced features than Zapier while remaining cheaper and more accessible than Workato.
At DecaSoft Solutions, we help businesses design, deploy, and scale automation using Make integromat, Zapier, Workato, and n8n—depending on which tool best fits your goals.
👉 Want to explore Make for your business? Contact DecaSoft Solutions today for expert automation support and better solutions than competitors.
